Sunday, July 14, 2013

Fit n Right missleading commercial

Based on clinical study fit n right has misleading commercials because there was no reference sited on the details of such a study. Therefor there is no mathematical reasoning in the product but just a general statement. The claim of fit n right that it can reduce fat is based on the features of L- carnitine and GCE. However, in order for it not to be accused of a "misleading advertisement" they added a sentence saying "recommended with added diet and exercise" on the package of the drink. However in shown commercials on television, the actors do not say anything about having to diet to lose weight. Also, it isn't quite correct that it can help you lose weight because in fact, the sugar content is high. Research says that not a lot amount of people helped them with drinking fit n right.

Questions:
1. How were the statistics obtained?
- no reference was mentioned on how the study was conducted.
2. What are the motivations of quoter?
- To make more sales
3. What does "average" mean?
- sum of the population divided by the number of the subject
4. Are the conclusions really supported by statistics?
- indirectly the ingredients of  L- carnitine and GCE causes reduction of weight reduces fat but the consumption of the product has no direct result that it will reduce weight, they conducted a weight lose challenge involving people example: Luigi Mulach and wife but they were also under strict diet and whole day exercise.
5. Is all the information needed for evaluation there?
- no.
6. Are there any distortions in the graph?
- yes, because the contribution of diet and exercise is far greater than the effect of fit n right

2 comments:

  1. Hello! You posted such an interesting article on this claim. I did, however, found the article which refers to the study that provided the basis of their claims. Unfortunately, I could not get access to it or even check its abstract. Maybe you would have a better chance and much solid network to do so. I would really appreciate if you did an analysis of the study.

    "A clinical study done by the University of the Philippines through Dra. Leonora Panlasigui and company has proven the effectiveness of Fit ‘n Right. In that study, it was found that one can lose as such as 16.7% body fat in just 6 weeks with regular consumption of Fit ‘n Right, diet and exercise." Here's the excerpt from the article I read (Deuna, 2009).

    ReplyDelete
  2. I hope to hear from you soon! Thanks.

    ReplyDelete